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San Miguel looking to sell control of SMB, Ginebra, Purefoods businesses; Danding Cojuangco looking to cash out?

Posted by Jaemark Tordecilla on April 26, 2010 at 18:49 | Comments (9)
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Boss Danding

Several weeks back, I wrote about the interest of Japanese beer giant Kirin to increase its stake in San Miguel Brewery and gain control of the San Miguel subsidiary. At the time, San Miguel Corporation president Ramon Ang denied that the food and beverage giant was looking to give up control of its beer operation, saying that the company seeks to retain control of its main businesses, which include San Miguel Brewery Inc., Ginebra San Miguel Inc., and San Miguel Pure Foods Corporation.

Ang has since changed his tune, as two weeks ago, the company sought board approval to sell majority stakes in its food and beverage holdings. The company aims to raise additional capital to fund its expansion into high-growth industries.

Apart from interest from Kirin in SMB, Ang himself confirmed that the mother company is in talks to sell Ginebra to the brewery. He also said that there are already interested buyers in San Miguel Pure Foods.

It should be noted that while most of San Miguel’s traditional food brands such as Magnolia, Monterey, and B-MEG have been folded into San Miguel Pure Foods, the company is still headed by Butch Alejo, a professional manager who was part of Purefoods before the sale of the company by the Ayala Corporation to San Miguel. In previous years, San Miguel has shown few qualms about letting go of brands associated with the company: it sold its dairy business (including Magnolia ice cream) in 1998 to Nestle and its stake in Coca-Cola Bottlers Philippines Inc. (including Royal Tru-Orange) to the Atlanta-based Coca-Cola Company. San Miguel Pure Foods is currently in a joint venture with American meat company Hormel in its canned and processed meats business.

Further making matters interesting are the murmurs about the possibility of San Miguel chairman Danding Cojuangco cashing out of the company. The former Marcos crony has been reported to be battling an illness.

These giant moves, if and when they happen, would cause ripples beyond the business world, and it would be felt especially in the Philippine Basketball Association. The San Miguel PBA teams – San Miguel Beer, Ginebra, and Derby Ace (nee Purefoods) – provide enough marketing value apart from boosting corporate morale, so whoever controls the companies will most probably keep them around.

But there will also be changes. For one, there will be realignment, because while San Miguel and Ginebra will most likely still be sister teams, Purefoods might be under different umbrella. Also, if Cojuangco, a big-time basketball fan who once served as project director of the Philippine national basketball program, leaves San Miguel, the teams may not have a patron who will allow the carefree spending for the ball clubs’ operations.

If all these things go down, we might wake up one day to realize that the PBA is no longer an SMC league. I would not mind that at all.
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Comments (9) | Trackbacks (3)
Tags: B-MEG Derby Ace Llamados / Purefoods Tender Juicy Giants, Barangay Ginebra Gin Kings, Basketball, Danding Cojuangco, San Miguel Beermen

Related Links:

  • The SMC League
  • Japanese beer company looking to take control of San Miguel Brewery

Trackbacks

PingBack
Weblog: topsy.com
Tracked: Apr 27, 13:27
A totally unsubstantiated rumor about a potential buyer for Purefoods: The Unilab family
While trolling around the Pinoy Exchange forums, I came across an interesting discussion about my previous post about the San Miguel Corporation possibly selling control of some of its core businesses in food, beer, and liquor. The last post, about a pote
Weblog: Fire Quinito
Tracked: Apr 28, 01:10
New investors for San Miguel Pure Foods known soon
With the playoffs looming, the action is starting to heat up in the ongoing PBA Fiesta Conference. But for the reigning Philippine Cup champions, the Derby Ace Llamados, the most important movement happens not on the hardcourt, but in the corporate boardr
Weblog: Fire Quinito
Tracked: Jun 15, 14:58

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Comments

#1 Angrypeople on 2010-04-26 22:16 (Reply)
PBA without the tentacles of SMC ??? ....... I wouldnt mind at all either ..... it would be most welcome.

Danding has been ill for some time now ...... even before Cory went gravely sick.

Hail to the best crony of the worst dictator of our country !!!

Hell has a nice place waiting for the original Pacman.
#2 super_polgas on 2010-04-26 23:50 (Reply)
This is why I had doubts of Purefoods changing its name to B-Meg Derby Ace this conference. Also, add to that, the comment of Gov. Pardo saying that this is an indefinite name change as opposed to the one-conference-only information that we had before.

I doubt that it would let go of its franchise in the PBA. B-Meg has been a brand name associated with SMC long before the merger with Purefoods and the move to change its name to it just solidifies my information that they are really selling the Purefoods company and now even the Ginebra brand. We all know also that Ginebra was not their original company so if Ginebra will change its name to a different name then we can most certainly say that they are really into selling these companies. San Miguel can probably change its name to Petron or Ginebra can change its name to Q-Tel but I believe there is a no compete clause for the teams involved in the PBA so that's out, unless the Board would allow it. :D

We can't blame SMC for doing this move since going to infrastructure, telecoms and electricity are really a long-term investment and has a bigger revenue than these commodities. Especially that the liquor brand has a lot of taxes being imposed on it. Add to that, Danding is sick and probably needs financial help, but I doubt that's the reason. I would still go with business strategy rather Danding's illness.
#2.1 Angrypeople on 2010-04-27 00:13 (Reply)
Definitely business related ....... DIVERSIFY is the name of the game for most of our corrupt business leaders e.g. Danding, MVP, etc.

Utilities is an enexhaustable source of income ....... that is why they're now into Power Plants, Tollways, etc.

Burn in hell Danding.
#2.2 jaemark on 2010-04-27 03:20 (Reply)
B-MEG is already part of San Miguel Pure Foods, so if the company is sold, that business will probably be part of it. also, i'm not sure SMC will be too keen on keeping the teams for itself without Danding at the helm.
#2.2.1 Legendary Skyflakes25 on 2010-04-27 07:32 (Reply)
and once more, the mother company, in this case San Miguel Purefoods, will be sold lock, stock and barrel.

i guess, abang abang mode ulit parang nung 2001.
#3 Legendary Skyflakes25 on 2010-04-27 02:20 (Reply)
the PBA will become MVP league? lol

the teams will be:
1. TNT
2. Smart Gilas
3. Meralco
4. NLEX
5. Makati Med
6. Burger King
7. Harbour Centre
8. Philex
9. Maynilad
10. and more.

Official TV coveror: TV5
Media partner: Phil. Star

pwede na itong pamalit sa pba. lol
#3.1 jaemark on 2010-04-27 02:23 (Reply)
hehehehehe. bakit tingin mo bumalimbing na si Ronnie Nathanielsz, at puro pro-MVP instead of pro-SMC na ang mga column niya ngayon?
#3.1.1 Legendary Skyflakes25 on 2010-04-27 02:35 (Reply)
kung ang TNT nga hirap na hirap sa paghatak ng fans sa finals at need pang mag promo, paano na lang kung all-mvp teams ang pba? lol
#4 James Ty III on 2010-04-27 14:40 (Reply)
If SMC does give up partial control of its PBA teams, then this will be a good development. It will encourage expansion by allowing more companies to enter the league.

My fear, though, is that the PBA may become an MVP league if Meralco and Harbour Centre join.

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