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Helterbrand is the new Atom Bomb, but SMB wins Game 4

Jayjay Helterbrand is Ato Agustin 3000As expected, Barangay Ginebra guard Jayjay Helterbrand was named the PBA's Most Valuable Player last night, but his celebration did not last long, as he limped off the court in the fourth quarter of game 4 of Ginebra's best-of-seven Finals series against San Miguel. The Beermen capitalized and tied the series at two apiece with a 106-104 win.

It still feels weird that Helterbrand has an MVP while his more celebrated teammate, Mark "The Spark" Caguioa, does not. Of course, Helterbrand is busting his ass for Ginebra and playing through various nagging injuries, while Caguioa is still out rehabbing his sore pussy injured knee.

Then again, there's a precedent for all of this. A few years ago, an off-guard rose to stardom with an exciting offensive arsenal that literally took away the fans' collective breath. But nagging injuries sidelined the exciting player, so his teammate, an unheralded combo guard with a golden shooting touch, took on more responsibility for the team. The understudy stepped up so well in the star's absence that he ended up leading his team to a championship and winning the Most Valuable Player. The exciting guard was the Skywalker, Samboy Lim, while his cinderella teammate was the Atom Bomb, Ato Agustin, who led San Miguel to the All-Filipino title in 1992 over defending champion Purefoods. Everyone remembers Samboy to be the better player, but it was Ato who won the chip as the MVP.

Helterbrand's hamstring is a major concern for Ginebra, but he will have ample time to rest as the PBA decided to go on a four-day break before game 5, with the Araneta Coliseum booked for its usual playing days on Friday (WWE Smackdown) and Sunday (UAAP Opening Weekend). The fifth game of the series will be played on Monday, July 13.

It's a curious decision for the league, because while it would certainly get larger revenue from the bigger venue, they're also sacrificing their Sunday primetime spot, which is usually the most watched timeslot for PBA games. The league would not be losing money from smaller ratings -- they're guaranteed to be payed by Solar Sports no matter their ratings -- but it's a decidedly short-term decision considering that higher ratings would be more attractive to advertisers for the next conferences. It also limits the exposure of both finalists, because while they'll be playing for a bigger crowd, they most likely will have fewer people watching on television.
Posted by jaemark on July 9, 2009 at 00:16 | Comments (3) | Trackbacks (8)
Tags: Barangay Ginebra Gin Kings, Basketball, Jayjay Helterbrand, Philippine Basketball Association, Philippine sports media, Solar Sports

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  • PBA annual awards, Game 4 up tonight
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Comments

#1 perfectlyhuge on 2009-07-09 16:48 (Reply)
why not have game 5 on saturday? there'll be more people on saturday than on monday.
#1.1 jaemark on 2009-07-09 21:39 (Reply)
the araneta coliseum is also booked for saturday's uaap opening. and saturday evening is a dead spot for basketball on television.
#1.2 aiko on 2009-12-04 15:42 (Reply)
i agree
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@FireQuinito on Twitter

  • Blog - The SMC League- http://x.firequinito.com/277 20 hours ago
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  • RT @marklestergo: it's TnT's fault that they lost. Had they played the game 4 they could have won it1 day ago
  • with the teams and the matchups left... we could expect every pba game day to draw huge crowds. 12, 13k for weekdays, much more on weekends.1 day ago
  • ginebra will be playing alaska in a series for the 1st time since 1997. @manilacone shoud dust off giovanni pineda for old times' sake.1 day ago
  • yan ang lede! RT @francistjochoa Ginebra watched TNT walk out of Game 4. This time, Kings escort them to the exits.1 day ago
  • Yeah, the PBA is dead. No one watches the PBA anymore.1 day ago
  • wow, dream Final Four for the PBA: San Miguel-Purefoods, Alaska-Ginebra. the 4 most popular and successful teams in the league.1 day ago
  • RT @busyprinting I think even the TnT players believe that Ginebra should win. it's a battle of good versus evil and the evil should not win1 day ago
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Recent Comments

trix about Random thoughts from a Smart Gilas insider
February 9 at 14:31
i did catch the 4th quarter of their game against Al Riyadi and I think the problem for Gi las is their consistency [...]
cptupas about The SMC League
February 9 at 14:04
interesting read jaemark.
James Ty III about The SMC League
February 9 at 11:29
Jaemark, the other PBA teams t rading players to San Miguel t eams should be blamed because they were the ones who d [...]
dondeekenz about The SMC League
February 9 at 10:30
nice one here. i hope this wr ite up lands in the broadsheet s. uhm, maybe QH rips this on e off? hehehe, i doubt i [...]
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February 9 at 03:35
Yes, I heard that one, too! lo l

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